To be a catalyst in changing the hearts of people by promoting positive values such as honesty, kindness, compassion, perseverance, integrity through our inspiring videos and media campaigns.
To be a major influence and impact the lives of as many people as possible especially in the Philippines so they can make right choices to attain "maayos na pagkatao" (Good character).
To be an effective alternative in fighting criminality, lawlessness, drug addiction, government corruption and other social ills because we believe that education is a strong contributing factor to achieve peace and orderliness.
We believe in the power of one, how one small stone thrown into the sea can create a big ripple.
We believe that people are intrinsically capable of being better and sometimes a simple reminder is all that is needed.
To partner with other foundations, government agencies, corporations and other organizations for the purpose of sending our messages across the Philippines and the world hoping to create a ripple effect of changed hearts.
To create a community of like-minded people via social media and the internet to reach and influence more people around the world.